“Basic Marketing Strategy”

Understand how marketing can benefit your business

Examine the psychology of consumer decision making

Perform marketing research

Develop a customer segmentation system

Leverage product mix and pricing strategies that maximize profitability

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“Course Basic Marketing Strategy”

Introduction to Marketing

Why we need Marketing. Understand how marketing metrics can benefit your business.

Situation Analysis

Learn how to examine the business environment. Identify your company's strengths and weaknesses, and any opportunities and threats (SWOT). Determine the current product of the company. Analyze the main competitors and determine how they compare to your company such as competitive advantages. Determine the external and internal environmental factors.

Create a successful Marketing Strategy.

Understand customers and what drives their behavior: needs, wants, & demands. Learn how to make a marketing research. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports. Learn the process of marketing segmentation.

Build strong Marketing Mix

The 4Ps of Marketing. What is important when we talk about a company's products?The importance of product branding. Understand the factors shaping the pricing and the demand curve of the product. Calculate the prices - different strategies. The best way to organize product distribution. The various types of distribution channels. Why the promotion of the product is so important. Create an effective marketing campaign. The growing importance of the social medias.

Implementation and control

Short and long term Marketing goals. How to set a budget. The steps of marketing strategy implementation. Learn how to monitor the key performance indicators.

Length:

20 hours

Level:

Basic

Language:

English/Bulgarian

Certificate:

Yes